The E-E-A-T Checklist from Google

The Google’s E-E-A-T framework, part of their Search Quality Rater Guidelines. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Google uses this framework to evaluate whether a web page provides helpful, reliable, and high-quality content.

The E-E-A-T Checklist
1. Experience (First-Hand Knowledge)
Does the author have direct, hands-on experience with the topic?
Include original photos, video clips, or sound bites demonstrating actual product use or personal involvement.
Shares specific outcomes, anecdotes, or practical insight that can only come from real-world usage.

2. Expertise (Formal Credentials & Skill)
Does the creator possess the subject matter knowledge required?
Clear author bio with qualifications, background, or certifications relevant to the topic.
High technical accuracy and depth appropriate for the subject matter.
Essential for YMYL (Your Money or Your Life) topics such as medical, financial, or legal advice.

3. Authoritativeness (Industry Recognition)
Is the author or website a recognized, go-to source on this topic?
Cited or linked to by reputable websites, news outlets, and peers in the same industry.
Strong brand awareness and independent consensus across the web.

4. Trustworthiness (The Most Important Core Pillar)
Is the site transparent, safe, accurate, and honest?
Explicit content authorship, visible publication dates, and easy-to-find contact details.

Clear policies:-

• Privacy Policy
• Terms of Service
• Return Policy

Secure domain (HTTPS) and transparent commercial relationships or affiliate disclosures.