Click throughs by position:
The first 3 places get 62.66% of all click throughs. Source AOL analysis 17 million searches.
By the time you get to position No. 11 you're down to a 0.66% click through rate. (6 or 7 in every 1000 times it is put in front of browsers)
Page 1 of the search results gets 89.69% of all click throughs.
Page 2 gets just 4.4%.
When it comes to SEO whilst adding missing components can frequently help, it normally requires more to raise the profile of a website.
Content which is “expert” “in-depth” “insightful” will stand you in better stead than just pages churned out which is half-hearted, built to meet a quota.
Original content with your own graphics is a good start, In many cases making your content local may help.
Coding the page so that the underlying code is clean and accurate will help load speed. Websites which are slow to load and do not work well on a mobile phone will be further down the search results.
The internet is much faster today that it ever was, but many people are accessing websites via their mobile phone, Google knows this, and is very keen to promote websites which work quickly and well on phones as well as desktops.
Speed test for this page to get back to this page click your browsers back button.
Yes, slow loading websites do get served up in the Google results but if all other factors are equal the faster one will be first, and there is a considerable difference between first and second in terms of traffic.
Whilst mobile phone traffic is important the other half will come via the traditional desktop computer and line length can be an issue. Around 65 characters per column plus or minus 5 is typically easier to read. In 2019 Google places being mobile phone friendly top of its desirable list.
HTTPS – s stands for secure. That means the content is encrypted between the server and your browser. That does not mean the content is legal honest and can be trustworthy. Even sites which are secure should be treated with caution, in terms of who runs the site.
Google prefers sites which are secure, such sites will feature higher in results all other things being equal than ones which are just http.
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1 Keyword Research (you can make an educated guesses and accept suggestions) but if you want to know what real people are using then the best source is to run some Google Adwords. When examining the stats generated one can usually find the words real people are using. Secondly one can see the words which bring people to your site but your page does not match what they are expecting to see. Google Adwords could be described as real market research.
2 Google Adwords will also reveal your competitors for each campaign. Highly likely this will reveal companies you were not aware of.
3 This will feedback in to new pages and ad. Campaigns, and the need to modify what appeared to be an OK page.
4 Almost certainly the keywords used by searchers will inspire new sections on existing pages and new pages.
5 Producing regular content will show Google your website is alive and kicking and help you stay topical which from time to time this may lead in to public relations opportunities.
6 Social media is addictive and covers every topic imaginable, ignoring it is not an option in most industries.
7 Looking through various statistics will throw up more ideas for developing your site.
Those who advocate that you can achieve all of the above whilst running your own business are asking a lot. Delegating the above to Website-Doctor will free you up to get on doing what you do best namely running your own business and not trying to be an internet guru.
Beyond having the right words there are numerous other factors which Google takes in to account when working out in which order to display pages in the results.
In a word links.