1 Discussion of the "big objectives"
2 Competitor activity in this sector
3 Competitor review
4 Review of your website
Google Adwords has grown in complexity and sophistication over the years and is constantly evolving.
5 Setting up campaigns
6 Creating adverts
8 Negative keywords
9 Bidding strategy
10 Quality Score and your website
11 Click Through Rate - CTR
12 How to add more keywords based upon success
13 Building your negative keywords strategy
14 Making the most of your budget
16 Discovering additional keywords
17 Content network bidding
18 Geographical targeting strategy
19 Google Analytics
20 Website optimisation - can help boost organic traffic as well as pay per click - points to consider.
Chances are most of the points will be new to you but they translate in to common sense if you run your own business.
This is not the ridiculous approach of some boiler house operations who ring you up and offer to get you on the first page of Google for £100+vat.
Yes they do get you on the first page of Google for £100, but how many times?
They do not: -
The Website-Doctor acts as your partner helping you drive up traffic and improve your Click Through Rate.
For a sincere and honest approach to Google Adwords you can be confident that the Website-Doctor is on your side.
In theory Adwords should generate more revenue than it costs. But that means avoiding wasting money, which loops back in to the settings.
It is amazing how few people know how to maximize the budget and avoid waste. Even people running agencies offering help with Adwords.
Frequently when people tell me Google Adwords does not work it is because they are only ⅓ rd of the way to being setup, and yet they think they are 100%!