Experience Expertise Authority Trust Key For Google Success

Attribute	Comment
Experience	Having a domain name which has been around a while is a good start,
Expertise	Avoids spelling and grammatically errors – show case past achievements. Avoid deadlinks on your site.
Authority	Be listed in Google is a good start, links from Government websites and trade associations. Links from other websites.
Trust	Have details of the people behind a site – who is the author of the content – the prime person. Links to LinkedIn.

Attributes to try and demonstrate on a website.

Social media can help with the above such as:-

Nothing wrong in having a page about yourself and your background, experience, expertise, and why people trust you. This is me Charles Willcock