Email Marketing

In a dream world someone sees your website, picks up the phone and orders.
In reality the process is in most cases is much longer. Unless you are an:-

• Emergency locksmith
• Plumber
• Brake down truck operator

Chances are from when people identify a problem, to that translating into a quote, agreement and the delivery of the services is typically from weeks to several years.
 
Email marketing can be a good way of keeping in touch with your contacts. People who have expressed some sort of interest in your product or service.
Not just prospects but previous customers:-
 
It could be you have a service which people need now and again.

• A builder who from time to time requires a few tonnes of concrete – but they do not order it every day.
• Skip hire – something you need perhaps several times per year.
• Reminders about training courses.
• Previous holidays and the chance to book for next year.
• Gym news.

When is email spam?

When someone emails you three times per day. When it is once per month A keep in touch email with hopefully some useful content. Many people are perfectly comfortable with that.