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Google Adwords Success!
Fresh enquiries every month and new business opportunities...
Should you hire a salesman, employ a telesales team or take a close look at Google Adwords?
In truth the answer depends upon the industry you are in, your place in that market, - the money your have available etc. but Google Adwords in the right hands can be very cost effective.
Looking at the alternatives first
One salesman or woman could cost you around £50,000 per year when all the costs of employing someone are added in.
A professional salesperson could be a fantastic investment, but for many businesses such a cost might be out of the question, indeed they might not have sufficient work to keep someone busy 5-days a week. Budget £1000 per week.
Of course in many smaller businesses the directors are the sales team, but just think how much easier life would be if all you had to do was reply to enquiries and people who wanted you to ring them back!
Telesales can be good, (either internal or external) but frequently they do not really know the product inside out and making out bound calls can cost around £150 and upwards per day. Budget £750 per week.
Telephone directories like Yellow Pages were once good but the consensus is that they have had their day. A typical budget in the past might have been £1,500 to £3,000 per year to cover your local area. Budget £30 to £60 per week.
These days if you ask the majority of UK businesses or consumers how they learned about a: -
- New product
- Found a solution to a problem
- Discovered a new supplier...etc.
The answer is Google and the website stats for just about all the sites I manage show that typically around 87% of website traffic comes via Google and that can rise to over 95% in some cases!
Put simply if you are serious about new business opportunities and even keeping in touch with your existing customers you need to be coming up in Google.
Google Adwords Affordable Help
Google Adwords can be a very cost effective way of getting more exposure for your company.
You specify the budget which could range from a couple of pounds a day to £20 per day or more. - What makes Google Adwords so cost effective is that instead of you trying to find a prospect who needs your service, the prospect is trying to find you! Google Adwords makes it easier for your prospects to find you and get in touch!
Google Adwords Success for a Small Engineering Firm
A couple of years ago Website-Doctor.com took over an under performing site and enabled that to start coming up in Google, the business owner was even more delighted when they tried a modest Google Adwords programme. Traffic to the site leapt from one or two visitors per day to 20 to 30 all looking for their product range. Budget for Google Adwords is set at £4 per day, and because at weekends and quieter days of the week such as Friday the Google Adwords cost is around £80 per month.
Imagine asking a telesales company to contact 20 prospects per day, from scratch, all looking for your product and telling them that the entire budget was £4 per day. No-one could work for those levels of pay.
Or you would like to be listed in every telephone directory across the UK for less than £1500 per year?
Or that your sales person had to work 24 hours per day - 7 days per week - 52 weeks of the year for less than £30 per week?
If you are not coming up in Google you are missing out on an awful lot of business opportunities which your competitors are taking advantage off.
Google Adwords is not just for the huge households names
With the Website-Doctor running your campaign you will have the chance to compete with even the largest household names in your market place. To learn more about how you can compete please contact for Website-Doctor exploratory chat.
Contact Website-Doctor Today.