Relax and Progress
Background
Someone had built Theresa a website for the domain name relaxandprogress.co.uk I can only surmise that the business relationship had gone sour.
The pictures on this site appeared as thumbnails and yet they were huge. I salvaged the pictures. Edited them to be a sensible size for a website.
Fixed the lack of Search Engine Opimisation (SEO) added schema which Google likes made the navigation easier.
The book sales links were broken (none existent).
The favicon was missing I added one.
The contact form did not send (Google changed the parameters required to send email to a Gmail account.) I fixed that.
Summary
In a sentence I fixed all the issues which Theresa knew about and all the ones she was unaware off.
Overall this is the website it should have been. Theresa did say she had wished she had found me sooner.
If you are looking to increase your visibility on the internet, social media and such like and need some help please call 0121 458 2665 or 07980 656 787 or if it is late / weekend please use our contact form, and we will call you back.
How does one measure if a website is any good or not?
Google has a free page where you can post a URL and it will spit out a result.
Probably needless to say but Google goes into a lot of detail but there are some simple take aways.
Orange is OK but ideally you want to be going for Green. However, a website comprising of black text and virtually no pictures might load fast and hit the other attributes but will suffer from not being very visually engaging.
Even allowing for adjusting the size of photos to work with mobile screens it is a challenge to score a green for performance, however for the desktop version as you can see lots of colour and yet all Green.
Do these metrics matter?
They are not an absolute, but it is a real challenge to be on the first page of results if you have a website which scores badly on these attributes.
Google wants to direct traffic to fast loading websites which works on both mobile devices and desktop screens. Whilst you can have your own strong opinions on this subject ultimately in the UK, Google dominates website traffic so completely only a fool would ignore their suggestions.
Once you know where the goal posts are it does help provide some focus and reduces the subjectivity which is frequently applied to a website.
Put another way a website can look OK – but fall down when tested.
I strive to get good results for clients on these metrics.