Benefits of a Responsive Website
- Preferred by Google
- Unless you are the BBC you cannot afford to have multiple websites for different devices
- Makes your marketing much simpler - emails, adverts, links to your site; no need to fear that someone will get to your site and not be able to read the content
Local Search Facts from Google
- 85% of people look for local information on their smartphone
- 81% take action as a result
- 13% look for local information daily
- 37% use smartphones to look for local restaurants pubs and bars
- Not convinced this link allows you to explore the penetration of smart phones in the UK Stats From Google
In summary if your website does not work successfully on a smartphone / tablet your visitors will quickly return to search for a site which does.
Definition - one website which can be viewed on a: -
- Desktop / Laptop
- Smart Phone
Virtually everyday brings the announcement of a new device for viewing web content.
These devices have a wide variety of screen sizes and in the case of tablets and phones can be held vertically i.e. portrait or horizontally i.e. landscape!
The only solution to this problem is one website which changes its shape to accommodate the viewing device.
You cannot suggest to the viewer that they have the wrong device.
This website and those created by Website-Doctor in the past 18-months have been responsive.
New code created by those behind Twitter has helped make this possible along with clever technology in the new devices.
How Many People View a Website on a Smart Phone or Tablet?
This depends upon who the site is aimed at Business or Consumer and the nature of the site.
A business to consumer site a typical ratio could be between:-
- 50% Desktop / Laptop
- 25% Tablet
- 25% Smart Phone
- 40% Desktop / Laptop
- 30% Tablet
- 30% Smart Phone
But the key is the trend:-
3-years ago... the numbers would have been more like...
- 90% Desktop / Laptop
- 3% Tablet
- 7% Smart Phone
Clearly you do not need a degree in statistics to see that from nowhere the numbers of tablet users has rocketed as has the number of Smart Phones. For some sites the total number of Desktop / Laptop users is falling in absolute terms yet the total site traffic is increasing.
Going responsive does not carry a penalty.
The website will still work on a Desktop / Laptop machine, the key point is it will continue to work if the user is on a Smart Phone or Tablet.
Will These Trends Continue?
As the speed increases and the cost fall of mobile broadband the answer has to be for certain.
The only real question is - when are you going to get a responsive website?
Fact - Those with a responsive website are gaining more custom as Google favours those sites over ones which are not responsive.
Where now - Contact Website-Doctor Today.
Still not sure? - Email... 40% of email is read on tablets or smart phones
Not convinced then consider the thought that 40% of outbound email is read on Smart Phones or Tablets so if the email says click here for more info, not much good if the viewer then cannot read the website.
Text Marketing? (99.99% of texts are read on phones) I prefer to read and respond to mine on my laptop using Mighty Text
Text can be a great way to reach your customers and prospects - why not let them learn more about your product offerings by making your site work on a phone? (Hint - So they can just click through from your texts to your website on their phone.)
Worried about the cost of texts - if you are fortunate enought to have an Android smart phone MightyText allows you to link your mobile phones texts to an easy to use text editing program which is completely FREE! (A chance to make use of the unlimited texts in your mobile phone bundle which the sales person made out were such a great deal and yet you only currently send a few texts per month.) Mighty Text also allows you to easily organise all your text messages.
For $2 per month the pro version lets you send group text to 25 people in one go.
Not sure if a mobile friendly website is for you? Read this text marketing and bear in mind you can join the marketing party for free (if you have an Android mobile phone).
iMessage is the option for Apple Users
How to setup iMessage on an Apple Device but of course to benefit fully from this you will still need a responsive website.
Where now - Contact Website-Doctor Today.