In the UK there are only 2 forms of advertising which are growing - outdoor digital bill boards and pay per click.
Pay per click did not exist until companies like Google needed to earn revenue - today it is playing an important role in the advertising programmes of many companies both huge and small.
Today Google and Facebook vie for the position as largest advertising companies in the world.
1 Quick to get started - could be as little as 24-hours. For existing Website-Doctor customers that could be shortened to a few hours.
2 Highly targeted - both geographically and by what people are searching for. It may be the only way to fight through the advertising crowd in organic searches.
3 Helps you refine your organic search efforts by helping to focus on which words people are searching for to reach your site.
Alternatives are often expensive, inflexible and unresponsive
When you advertise using:
It does not take much effort to spend hundred of pounds, indeed thousands, but a huge proportion of that expenditure is wasted as those who you reach are not ready / in a position / interested, in your product or service at that moment in time.
With Pay Per Click advertising you are only paying to reach people who are looking for your product or service at that moment.
Pay per click targets people who are looking for your product or service - at the time they are looking for such a service.
You can control your budget.
You can test different ideas.
If you spend any money on advertising you should be considering Google Adwords. A few years ago it never existed, but for some companies it is a key factor in their rapid growth and profitability.
When times are tough, you need to get the most out of every pound spent on advertising - Pay Per Click offers that opportunity better than any other option.
Can anyone run your Google Adwords Campaign?
In reality for the best results the person running your Google Adwords Campaign needs to be: -
The reason being to make Google Adwords cost effective one needs to be able to modify your website as well as the adverts to help raise your Google Quality Score which is a critical ingredient of success; and that is centred around the page you take visitors to, from your adverts.
This 9 minutes 12 seconds video explains one of the most important issues in business today namely how to make Google Adwords work - and therefore is definitely worth watching.
You might want to watch it more than once.