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Pay Per Click (PPC) Advertising
In the UK there are only 2 forms of advertising which are growing - outdoor bill boards and pay per click.
Pay per click scarcely existed 15 years ago - today it is playing an important role in the advertising programmes of many companies both huge and small.
3 Powerful Benefits of Pay Per Click Advertising
1. Quick to get started - could be as little as 24-hours. For existing Website-Doctor customers that could be shortened to a few hours.
2. Highly targeted - both geographically and by what people are searching for. It may be the only way to fight through the advertising crowd in organic searches.
3. Helps you refine your organic search efforts by helping to focus on which words people are searching for to reach your site.
Alternatives are often expensive, inflexible and unresponsive
When you advertise using:
- Trade magazines
- Direct Mail
It does not take much effort to spend hundred of pounds, indeed thousands, but a huge proportion of that expenditure is wasted as those who you reach are not ready / in a position / interested, in your product or service at that moment in time.
With Pay Per Click advertising you are only paying to reach people who are looking for your product or service at that moment.
Target people looking for you!
Pay per click targets people who are looking for your product or service - at the time they are looking for such a service.
You can control your budget.
You can test different ideas.
If you spend any money on advertising you should be considering this. A few years ago it never existed, but for some companies it is a key factor in their rapid growth and profitability.
When times are tough, you need to get the most out of every pound spent on advertising - Pay Per Click offers that opportunity better than any other option.
However... not everyone can run Google Adwords!
Can anyone run your Google Adwords Campaign?
In reality for the best results the person running your Google Adwords Campaign needs to be: -
- Passionate about building you a great website
- With Google friendly content and navigation
- Then have the ability to modify your website and adverts based upon the feedback in your Google stats
The reason being to make Google Adwords cost effective one needs to be able to modify your website as well the adverts to help raise your your Google Quality Score which is a critical ingredient of success; and that is centered around the page you take visitors to, from your adverts.
This 9 minutes 12 seconds video explains one of the most important issues in business today namely how to make Google Adwords work - and therefore is definitely worth watching.
You might want to watch it more than once.
Google is probably the only company in the world at present which is turning away advertisers who are willing to pay to promote their services on Google and are being turned away by Google, but with Website-Doctor's help you need not be one of those companies.
To get started please telephone 0121 458- 2665 or 07980 656- 7878 or if it late please use our contact form.
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