search Website-Doctor - opens a new window

Free can be expensive!

Niche marketing was the buzz phrase in the 80's but, to-day it is not marketing lecturers driving the economy through their graduates but the Google master.

Google constantly asks the question is the relevant to those searching on the Internet?

It is a pretty simple equation relevant equals good. Good translates in to your website being served up on the first page of results and hopefully at the top or near the top.

Google was more forgiving of those advertising on Google Adwords, (the Pay Per Click service) but of late that leniency has given way to relevant being at the heart of the complex algorithm which determines how much it costs you to advertise on Google. That is to say the cost of click throughs is higher and even much, much higher, if Google does not feel your Advert and Website are a good match to what people are searching for.

"Free" can be expensive

The point of this article is... Whilst you could build your own website using one of the so called "free" or "low cost" tools do it yourself websites on the Internet, after a few months you will notice that your site receives little traffic, and advertising your site on Google can be very expensive.

Turning it round a professional web developer will be aware of all the issues and will develop a site which will tick all the relevancy boxes - if you bring them in at an early stage. The end result will be a genuinely great value for money website.

Total Cost of Ownership

A professional purchasing manager will look at the cost of a project over say three years and the cash paid out and the revenue generated or saved. If your so called free or low cost website generates little in the way of revenue and costs a small fortune to advertise on Google Adwords it will cease to be the "most economical" compared to one which brings in business week in week out.

So if you really want a great value for money website, pick someone who really knows the issues and can create a site which is relevant to your organisation and your market place.

If that sounds like the sort of low cost website you are looking for please do get in touch.

blog comments powered by Disqus

Powered by Disqus

top of the page

top of the page

Return to the previous page

Contact Website-Doctor Today.

top of the page

About Website-Doctor

Started in 2001 Miraquel offers more than HTML code, a successful website starts off with a sensible business plan and continues through to regular promotional activity. Website-Doctor can help you at every step.

Terms and Conditions of Trade
Terms of Use
Privacy Policy
Site Map

Domain Registration

From getting the right domain to keeping your website fresh, puppies are not for Christmas and neither are successful websites, they need promoting and updating, which is where we can help.

Responsive Websites


The Website-Doctor Promise

No mumbo jumbo gobbledygook, straight practical help to increase sales.

With a Sales and Marketing background you can be sure of advice based upon practical experience.

0121 458 2665


07980 656 787
  • Phone:
    0121 458 2665 or 07980 656 787
  • Address:
    224 Staple Lodge Road
    B31 3ER
  • VAT No. 775 8656 65 works with clients in the following locations: -

  • Alcester
  • Alderton
  • Bedford
  • Bedfordshire
  • Birmingham
  • Bournville
  • Bradford
  • Brindley Place
  • Bromsgrove
  • Cambridgeshire
  • Chatteris
  • Cheylesmore
  • Coventry
  • Dublin
  • Evesham
  • Finglas
  • Great Addington
  • Heathcote Industrial Estate
  • Hollywood
  • Hopwas
  • Ketttering
  • Keysoe
  • Kings Heath
  • Kings Norton
  • Kinwarton
  • Knowle
  • Llandysul
  • Leamington Spa
  • Leeds
  • Lichfield
  • Lincolnshire
  • Longbridge Technology Park
  • Lydiate Ash
  • Northamptonshire
  • Northfield
  • Offenham
  • Oldswinford
  • Rawdon
  • Redditch
  • Rowley Regis
  • Rowington
  • Royston
  • Ryall
  • Selly Oak
  • Shirley
  • Shrewley
  • Smallwood
  • Solihull
  • Solihull Business Park
  • Sparkhill
  • Spilsby
  • Staffordshire
  • Stourbridge
  • Stourport-on-Severn
  • Towcester
  • Upton-upon-Severn
  • Warwick
  • Warwickshire
  • Weoley Castle
  • West Midlands
  • West Yorkshire
  • Worcestershire
  • Wythall
  • Yardley Wood