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Link Building Tips Critical for Success

Background To Link Building

Marketing guru Philip Kotler identified the 4 pillars of marketing as: -

  • Product
  • Place
  • Price
  • Promotion

Focusing on promotion, once this would have referred to adverts, leaflets and all the traditional methods of the 70 & 80's, today it needs to include links to your website.

Indeed it is not difficult to argue, if you have a website, it should be the main focus of your energy for the simple reason people who do not know of your company but have a problem to solve or wish to buy a product go to the Google Search Box and type in some text & numbers.

Once simply having a well constructed website gave you a chance of coming up on the first page of results but in 2015 and looking forward, that is not going to be sufficient, to be found in results. These days it is vital to have a professionally organised link building set of objectives and strategies in place.

There are many factors which determine who Google puts on the first page of results, but one of the key ones is the number of quality links to your website.

Link Building Objectives

You need some written down link building objectives which remind you as to where you are going and why and do not forget these need to be smart.

  1. S - Specific
  2. M - Measurable
  3. A - Attainable
  4. R - Realistic
  5. T - Timed

Otherwise the danger is that they will fall in to the category of dreams.

Link Building Strategy

Once you have got some objectives you will need a strategy for how you are going to get there!

Link Building Is A Job

Link building is a job every much as, building your website, servicing a car, or preparing your accounts, and a team approach offers the best opportunity for turning your objectives in to reality.

Website-Doctor - Your Link Building Partner

With a partner to help you set your objectives and then help you define the strategy, we can provide you with the tools on your computer to get you down the learning curve fast and taking action quickly.

To win the gold medal at the Olympics you only have to finish ahead of your competitors and it is the same with link building, if you can out perform your competitors you will be handsomely rewarded for your efforts. There is a negative, if you do not take action and they are, your phones will not ring and you will be missing out on fresh enquiries.

Who Is Linking To Your Competitors?

An analysis of who is linking to your competitors is a good place to start when it comes to considering where and who you might approach regarding acquiring links.

Who is linking to your competitors is something can supply the answer to, this is undoubtably valuable information in starting your own link building programme.

To get started please telephone 0121 458- 2665 or 07980 656- 7878 or if it late please use our contact form.

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